Last updated: 20 August 2026
Weekly Steps sends one evidence-based email a week for the first two years of your baby's life. This policy explains what personal information we collect, why we collect it, and the choices you have. The service is operated by Known Ltd, which is the "responsible party" for your information under the Protection of Personal Information Act, 2013 (POPIA).
When you sign up we collect:
We use the date of birth only to work out which week's email is relevant, and the baby's name and sex to personalise those emails.
We do not sell, rent or share your information with anyone for their own marketing.
We process your information on the basis of your consent, which you give when you tick the acknowledgement box and sign up. You can withdraw that consent at any time by unsubscribing, and we will stop sending and remove your information.
We use a small number of service providers to run the service:
These providers process data on our instructions and under contract. They do not use your information for their own purposes.
Some of our service providers may process data outside South Africa, including in the European Union. Where that happens we use providers that offer appropriate safeguards, such as the EU Standard Contractual Clauses or an equivalent level of protection.
The information we hold about a baby (name, date of birth, sex) is provided by a parent or guardian. We do not knowingly collect information directly from children.
We keep your information for as long as your subscription is active. If you unsubscribe, we remove your personal information within a reasonable period, typically 30 days, unless we are required to keep it for legal or accounting reasons.
We take reasonable technical and organisational measures to protect your information from loss, misuse and unauthorised access.
The Weekly Steps website uses no advertising or tracking cookies. The signup form is provided by our marketing platform, which may set a session cookie so the form works correctly.
Under POPIA, and where applicable the GDPR, you have the right to:
To exercise any of these rights, email [email protected]. You may also lodge a complaint with the Information Regulator (South Africa) at inforeg.org.za.
We may update this policy from time to time. If we make material changes, we will let you know by email.
For any privacy matter, contact us at [email protected].